82% of Short Length orders contain ONLY Short Length items — these could ship from Asia with zero split issues. Only 18% would require a split shipment. The ratio has been stable every single day since launch.
The pure-order ratio has been remarkably stable at 78–88% every day since launch. This isn't a launch-week fluke — it's a durable customer behavior pattern. Short Length buyers are purpose-shopping for this specific product.
| Category | Orders | |
|---|---|---|
| Classic Crew Neck (Reg) | 119 | |
| Polo | 61 | |
| Mystery Pack | 42 | |
| V-Neck | 36 | |
| Active | 16 | |
| Jeans / Denim | 10 | |
| Underwear / Socks | 9 | |
| Outerwear / Layers | 8 |
| Product | Orders |
|---|---|
| Mystery Tops 3-Pack | 42 |
| Essentials Crew Neck 3-Pack | 10 |
| Black V Neck Tee | 8 |
| Black Classic Crew Neck | 8 |
| Charcoal Heather Active Crew | 8 |
| Navy Dressy Polo | 8 |
| Black Active Crew Neck | 7 |
| Shadow Active Crew | 6 |
| Heather Gray Crew Neck | 6 |
| Charcoal Active Polo 2.0 | 6 |
If Short Length ships from an Asia 3PL: ~18% of orders (171 of 956) would require two packages. At an estimated $5–8 incremental shipping cost per split, that's roughly $855–$1,368 over this 10-day window, or ~$2.5–4K/month at current run-rate. Weigh against the savings from Asia-direct fulfillment.
Products: 11 Shopify products (105 variants) with SKU prefix TCT4903 — all "Short Classic Crew Neck" items.
Date range: Jun 24 – Jul 2, 2026 (launch through latest available data).
Filters: US DTC only. Excludes voided/refunded, TikTok-sourced, Rivo subscription-tagged orders.
Pure vs Mixed: "Pure" = order contains ONLY Short Length items. "Mixed" = Short Length + other physical products. Package protection (Corso GSP), subscriptions, gift cards, and $0 items excluded from "other" count.
Note: Jul 3 is partial data (5 orders). Jul 4–9 not included due to API constraints but pattern is highly stable.